TUGUEGARAO CITY, CAGAYAN – The City Government, led by Hon. Maila Rosario S. Ting, officially launched the Kadiwa ng Pangulo sa Tuguegarao on January 30, 2024 at the City Hall grounds with the aim of empowering the local farming communities through direct and effective farm-to-consumer food supply chain.

KADIWA is a marketing initiative of the Department of Agriculture (DA), implemented through the Agribusiness and Marketing Assistance (AMAS) with the support of partner agencies and the  Local Government Units (LGUs).

Addressing the participants in behalf of Regional Director Agnes A. De Leon, LGCDD Chief Elsbeth T. Maralli highlighted provisions in DILG Memorandum Circular No. 2024-003 on the participation of LGUs in the program and its primary objective of supporting the farmers in selling their products and giving opportunities and product showcase platforms to local micro-entrepreneurs.

This strategy eliminates as many marketing layers, allowing producers to earn bigger from directly selling their produce instead of using trader-intermediaries and this scheme will allow LGUs to request from the DA to put-up KADIWA Retail Selling stores in their localities.

Previously, President Ferdinand R. Marcos, Jr., announced that KADIWA outlets should be established in every barangay to help consumers buy basic necessities like food products at lower prices compared to those being sold in regular markets and stores.

(SOURCE: DMO I ERNALYN E. AGBAYANI)